Why Do I Need A Website For My Business?
If you are looking to start a business, or build a personal brand it can be tempting to think that a website is no longer necessary. After all, we now have social media to share photos, medium to share blog posts, youtube to share videos.
The biggest problem with all these other platforms is that you don’t own them.
If one of them gets bought out, changes their approach, or goes out of business, you no longer have control. All the currency you have built there, and all the followers can vanish or diminish with the platform changes.
But this is not the case with your own website. On your website, you create the layout, the content and the ways that you interact with your visitors. In other words, you have full creative control.
Besides the fact that you own everything on your website, here are three more reasons why I believe it is a good idea to have your own home on the web.
Your website can adapt and evolve at your own pace
With all the advances in web based technology, it is amazing what a website can look like, and can do today. You can build a full eCommerce platform, a resource center, a members area, photo galleries, a video library, and a whole slew of web based applications.
The best part is that all these functionalities cost less every year, and are easier to implement to a website.
You can add pages to your website as needed
Of course, you don’t need to have a full suite of pages to start with. You can begin with the basics of a home page, an about page, a contact page and some basic services. You can build in simple social links and multimedia as you go. Also, if you decide not to offer something any longer, you can remove it or replace it.
You can influence the growth of your brand via your website
Perhaps the most important aspect of your own website is it’s your place to grow your brand/company. As your influence and success grows, people will start to visit your website to learn more about you, your products and how to connect with you.
You can grow the search results, you can build links from other sites, and gather visitor emails to stay in touch. It is far superior to any social media platform, because the entire focus is on your brand and your products or services
In short, your website is the hub of the online brand, both for business and for individuals. Today it is a crucial part of growing your brand.