Why I Only Design on Squarespace (And Why It’s the Best Choice for Small Business Owners)

As a small business owner, your website is one of your most powerful tools. It’s your digital storefront, your 24/7 customer service rep, and often the first impression your audience will ever get. And while there are tons of platforms out there promising to be the “best,” I’ve chosen to work exclusively with Squarespace—and here’s why I believe it’s the best decision you can make for your business, too.

Why I Recommend Squarespace—Every Time

1. It’s Actually Easy to Use

You don’t need to know how to code. You don’t need to be “techy.” Squarespace’s drag-and-drop builder, clean dashboard, and built-in guides mean you can update your site, add new products, tweak your images, and write a blog without needing help. When I hand over a site, I can feel confident that you can keep it going—without me in your back pocket 24/7.

And the best part? Their customer support team is top-notch and available 24/7. You’re not left wondering who to call or waiting days for a developer to fix a simple issue.

2. Everything Is In One Place

You don’t need five different logins to manage your site, domain, hosting, online store, email list, and analytics. Squarespace brings it all under one roof. And if your domain lives somewhere else (like Network Solution or GoDaddy), it’s incredibly easy to connect it with just a few clicks.

This saves time, money, and the headaches that come from trying to get a dozen platforms to play nicely together.

3. Stunning Templates That Actually Work

Squarespace templates are built to be beautiful and functional. They’re clean, modern, and designed to convert. Whether you’re a service provider, product-based biz, coach, consultant, or anything in between—there’s a layout that will make your business shine without looking like every other site out there.

And I don’t just pick a template and call it a day. I design custom layouts tailored to your business, brand, and goals. But the bones of the platform? They’re solid—and built with your user experience in mind. If you’d like to DIY your website. These templates are the perfect place to start.

4. SEO, Blogging & Marketing Tools Built Right In

Squarespace has made massive strides in SEO, making it easier than ever to optimize your site without needing to install third-party plugins or study keyword theory for hours. Every site I build comes with SEO best practices baked in—and Squarespace gives you the tools to continue that momentum.

Want to write blog posts? Squarespace has a seamless blogging tool that connects to your email list and social media. Want to send out newsletters? Squarespace has built-in email marketing. You’re covered.

5. E-Commerce That Doesn’t Make You Cry

If you sell products or services, Squarespace makes e-commerce easy to manage. You can set up physical products, digital downloads, service bookings, and subscriptions—all inside the same platform. Manage inventory, offer discounts, take payments, and look like a total pro doing it.

You don’t need a separate plugin, developer, or a 10-step setup process. It’s built-in, it’s simple, and it works.

6. Mobile-Responsive Right Out of the Box

These days, most of your site visitors are browsing on their phone. You don’t need to worry about how your site will look on mobile—Squarespace templates are fully responsive. That means your site will look just as good on a phone as it does on a desktop, without any extra effort.

7. They’re Always Listening and Improving

One of the things I love most about Squarespace is that they listen. They take feedback from designers and users seriously and continue to roll out updates that actually make our lives easier. They're not rushing updates just to say they did. They’re thoughtful, strategic, and constantly improving—without making the platform harder to use.

It’s like the tortoise in the tortoise and the hare story: steady, reliable progress that actually wins the race.

Final Thoughts

If you’re a small business owner who wants a website that looks professional, works hard for you, and is easy to maintain—Squarespace is where it’s at. I only design on this platform because I want to set my clients up for long-term success, not hand them something that requires a developer on speed dial.

So whether you’re just getting started or you’ve outgrown your DIY site and want something custom and strategic—I’d love to help you build a site you feel proud of and confident using.

Let’s make your website feel like the home your business deserves.