What Should I Put on My Website? How to Know What You Actually Need (And What You Don’t)

Mar 11

When it comes to creating a website, one of the most common questions I hear is:
“What do I even put on it?”

It’s easy to overthink this—especially if you’ve been scrolling through other business websites that seem to have all the things. But here’s what I always tell clients: you don’t need to start big. You just need to start smart.

You’re building the foundation of your brand online—and that foundation doesn’t need to be complicated to be effective.

So let’s talk about the essential pieces your website should include, what purpose each one serves, and how to build something solid from the beginning.

1. A Clear and Purposeful Home Page

Your home page is your digital front door. It should instantly tell visitors:

Who you are
What you do
Who you do it for
What to do next

Think of it like your elevator pitch, but visual. The goal is to quickly guide your visitors toward the most important action—whether that’s booking a discovery call, checking out your services, or downloading a freebie.

It doesn’t need to be long. It needs to be clear.

2. An About Page That Builds Trust

This is where your story comes in—but it’s not just your story.

Your About Page should help people connect with the why behind your business. What brought you here? What values drive your work? Why are you the right person to help them?

This page is a chance to build a personal connection while still positioning yourself as a professional. You can share credentials and experience, but keep it human.

Pro tip: Tie your story back to the transformation you create for your clients. That’s what keeps them reading.

3. A Services or Products Page (That’s Easy to Understand)

This is where you break down what you actually offer. Whether you’re a service provider, coach, or product-based business, your goal here is clarity.

Use simple language. Skip the jargon. Focus on results and outcomes.

Include:

A short description of each service or product
Who it’s for
What they get
A price or pricing range (optional, but recommended)
A clear way to take action (inquire, book, buy, etc.)

Don’t overwhelm your visitors with too many choices. Guide them to what’s right for them.

4. A Contact Page That Makes It Easy

Make it simple for people to reach you. Whether it’s through a form, email address, calendar link, or even a chatbot—your contact page should be quick to use and easy to find.

And while we’re at it—double-check that all your links work, your form is sending properly, and your response time is listed if possible. These small things make a big difference in how people experience your brand.

Optional (But Powerful) Add-Ons

Once you’ve nailed the core pages, you can expand based on your goals. Here are a few additions that can make your site even more strategic:

Blog or resources – Share your expertise, boost SEO, and drive traffic over time.
Portfolio or testimonials – Show your work and build credibility.
FAQ page – Reduce inbox overwhelm by answering common questions up front.
Lead magnet or email opt-in – Grow your list and stay in touch.
Booking/calendar integration – Let clients schedule with ease.

You don’t need everything on day one—but having a plan for what’s coming next helps your site grow with you.

Final Thoughts

Your website doesn’t need to be fancy to be effective.
What it does need is clarity, strategy, and content that reflects the value you bring to your audience.

When built intentionally, your site becomes your best employee—it works 24/7, introduces you to new leads, and helps guide people toward working with you.

If you're not sure where to begin or want support building a site that reflects your business (without all the overwhelm), that’s exactly what I’m here for.

Let’s build something you’re proud to send people to.